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Research papers

Ethical do's and don'ts in the financial servicing of customers

Although banks tend to be considerate about implications of marketing decisions, their actions are quite often portrayed in media as unethical.This study seeks insight in what constitutes headline news; what constitutes an ethical problem; and the...

Catalogue: ESOMAR Congress 2004: Integrating Marketing Research in Business
Authors: Gino De Vooght, Lieve Schurgers, Dirk Schyvinck, Hakim Zemni, Ben Decock, An Schmücker
September 19, 2004
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Citation

De Vooght et al. (2004a, September 19). Ethical do's and don'ts in the financial servicing of customers. ANA - ESOMAR. Retrieved May 01, 2024, from


https://ana.esomar.org/documents/ethical-do-s-and-don-ts-in-the-financial-servicing-of-customers